.Manly Bands is actually a direct-to-consumer dealer of guys's bands. The firm introduced in 2016 after John Ruggiero, the co-founder with his wife Michelle, could not find an ideal wedding event band.This is Ruggiero's second look on the podcast. In April 2021, our experts discussed the company's beginning, special band products, and more. Since then, Manly Bands has actually acquired its own maker. The making of rings from, point out, Jack Daniel's bourbon gun barrels or even Fender guitar strands develops convincing video clip, states Ruggiero, excellent for storytelling on social media sites as well as in other places.The whole entire audio of our discussion is actually ingrained below. The transcript is actually modified for length as well as clarity.Eric Bandholz: Give our team a run-through of what you do.John Ruggiero: My wife, Michelle, as well as I began an on the internet ring firm knowned as Manly Bands in 2016 to resolve a trouble of wedding bands for guys. We were just married. I have big hands and also could not discover a ring that I liked that was actually certainly not overpriced. My options were purchasing from a catalog or possessing one thing custom-made.I found yourself acquiring coming from a site. The band got there in a standard mailer, without any package or client service. It was actually a horrible experience by today's ecommerce requirements.Our company obtained married, transferred to Florida, and also needed to have a work. Our experts informed our own selves, "Our team are actually both business owners. Why don't our company make our own business?" Our team covered the kinds of complications our company will viewed as well as exactly how to address all of them. My band adventure appeared, and our company chose to try to address it for various other people.Our target when our team began was actually to pay rental payment. We believed making a pair many thousand bucks a month coming from this will be actually superb. We considered it a lifestyle business, not high-growth. It was only Michelle as well as me in our garage creating bands and delivering all of them bent on clients. Our experts had actually hit on something. Our notification sounded with customers.Michelle and I create a great staff. I formulate tips, and also she is actually the implementer. A lot of our effectiveness heads to her artistic mind. She labels the rings and develops characters. She attaches the bands to consumers. Illustrating a band only as "eight-millimeter dark" failed to suffice.Our company created bands from special materials, such as Port Daniel's barrels or special metallics. Business removed. Ever since, our experts have actually increased drastically. We right now have over 55 individuals in the Manly Bands family. Regarding half of those are band artisans who do work in our lately obtained production store in Utah.Bandholz: When did you get a manufacturer?Ruggiero: Concerning a year as well as a fifty percent back. Our company had actually been their client for many years, so we understood them properly. Many of their organization was actually retail, which really did not passion our team-- visiting mom-and-pop jewelers. They kept their wholesale consumers and brand name. Our experts acquired a number of their resources and took over employees.Causing a manufacturing group has actually been one of the best things our team've carried out. It is actually been actually unbelievable to go out there as well as see all of them bring in bands out of Fender guitar strings or steel from an M1 Abrams storage tank.Bandholz: How carries out internal production impact marketing?Ruggiero: It's been substantial. Taking a camera to the opposite of the office and filming the group making use of turrets to reduce the steel poles or even scotch gun barrels into rings creates awesome video. Our experts possess our electronic camera team on the market regularly. Our experts make use of that video on our social media sites and also in our ads as well as e-newsletters. Our company make an effort to advertise that because many business in the men's band room don't create. They drop ship or even purchase coming from foreign and then ship it out. But our company want it to last a life time and also be actually something people can take pride in.Our experts have actually possessed a lot of excellence with our military culture compilation, where our company source unique armed forces products. Our experts possess the M1 Garand rifle stock, the timber component, coming from War of the nations I. Watching our group put that in the turret and reduced a piece out for a band is amazing.Our marketing for those rings refer to the past, the soldiers, where the item was actually utilized, as well as points like that. My wife as well as I studied filmmaking in university. Our experts utilize our skill-sets to inform as well as tell a story. For example, I just recently received an email from a customer who shared that his gramps made use of to steer M1 containers. The customer skilled one of those bands to his grand daddy, as well as they had very an emotional exchange. It's nice to help clients connect with their past times and develop one thing meaningful.Bandholz: Where can people purchase a ring coming from you?Ruggiero: ManlyBands.com. Our experts possess images on Instagram, as well. I get on Twitter and LinkedIn.